What lesson does Disney’s Frozen have for internal communicators?
In the lead up to the IABC World Conference, this came up in the conversation with Natasha Nicholson, Executive Editor of IABC’s CW Magazine about how transmedia storytelling is changing the game for internal communication.
We discuss the difference between stories and story worlds, seeing the corporate story from multiple perspectives and the idea that sometimes, communicators need to ‘let it go’ when it comes to trying to control the message.
A good story is still a good story, but the ways in telling it are now very different and the ways of sharing it are a lot more open.
Release Control of the Corporate Narrative—and Reap the Rewards | IABC World Conference.
The full interview runs 14 minutes and is available here.
IABC World Conference Banner
In the era of the remix and mashup culture, I am really excited to be presenting a session on two topics that need to meet: transmedia storytelling and organisational communication. The IABC World Conference in June has me presenting the following session:
Traditional approaches to corporate narrative are being disrupted by the multiple forces of technology, social change, trust and a shift in the role of the corporation. In this environment the role of the communicator is shaping, telling and retelling the story of the company is shifting. Employees are co-creators, subject matter experts are curators and traditional business models become opportunities for collaboration. This session will explore:
- The death of the corporate story
- Sense making through social media
- Co-creation as a model for true engagement
- Empowering employees to own the narrative
- How IC is the original transmedia communication strategy
As the conference approaches, I will add some pre reading here on the blog.
In addition to all the residents, businesses and travellers impacted by the catastrophe, my thoughts are with the communication teams working through the current situation in Queensland and northern NSW. So many of you will be working through your crisis communication plans and business continuity programs.
If you are managing communications during a crisis for the first time, there are a number of IABC resources that may assist.
The February 2010 CW Online featured Social Media for Crisis Communication:http://www.iabc.com/cwb/archive/2010/0210/
A prior CW Online edition on spokesperson training includes links to some disaster & crisis related resources. Includes links to reactive messaging. http://www.iabc.com/cwb/archive/2009/1109/RelatedResources.htm
If you are an IABC Discovery subscriber, there are a number of case studies that may be useful for the recovery phase. http://discovery.iabc.com/phrase.php?phrase=crisis+communication
Google has established a single landing page for the key official information sources (Government, emergency services, donations).