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What’s Your Company Storyworld?

It has been a great few days at the IABC    World Conference, and I’ll be writing up highlights for the blog shortly.

Until then, here is the resource page for my session on Transmedia Storytelling for corporate communicators.

The slides are available on Slideshare.

The subject sparked some great conversations, and I want to keep that going. Leave a comment or get in touch with your thoughts about how you can tell your corporate story in a different way.

Release Control of the Corporate Narrative—and Reap the Rewards | IABC World Conference

What lesson does Disney’s Frozen have for internal communicators?

In the lead up to the IABC World Conference, this came up in the conversation with Natasha Nicholson, Executive Editor of IABC’s CW Magazine about how transmedia storytelling is changing the game for internal communication.

We discuss the difference between stories and story worlds, seeing the corporate story from multiple perspectives and the idea that sometimes, communicators need to ‘let it go’ when it comes to trying to control the message.

A good story is still a good story, but the ways in telling it are now very different and the ways of sharing it are a lot more open.

Release Control of the Corporate Narrative—and Reap the Rewards | IABC World Conference.

The full interview runs 14 minutes and is available here.

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