IABC

The International Association of Business Communicators provides 13000 communication professionals worldwide with development, networking and resources.

Release Control of the Corporate Narrative—and Reap the Rewards | IABC World Conference

What lesson does Disney’s Frozen have for internal communicators?

In the lead up to the IABC World Conference, this came up in the conversation with Natasha Nicholson, Executive Editor of IABC’s CW Magazine about how transmedia storytelling is changing the game for internal communication.

We discuss the difference between stories and story worlds, seeing the corporate story from multiple perspectives and the idea that sometimes, communicators need to ‘let it go’ when it comes to trying to control the message.

A good story is still a good story, but the ways in telling it are now very different and the ways of sharing it are a lot more open.

Release Control of the Corporate Narrative—and Reap the Rewards | IABC World Conference.

The full interview runs 14 minutes and is available here.

IABC World Conference Banner

IABC World Presentation : Transmedia storytelling for internal communication

In the era of the remix and mashup culture, I am really excited to be presenting a session on two topics that need to meet: transmedia storytelling and organisational communication. The IABC World Conference in June has me presenting the following session:

The end of the story: Corporate narrative in a transmedia universe

 Traditional approaches to corporate narrative are being disrupted by the multiple forces of technology, social change, trust and a shift in the role of the corporation. In this environment the role of the communicator is shaping, telling and retelling the story of the company is shifting. Employees are co-creators, subject matter experts are curators and traditional business models become opportunities for collaboration. This session will explore:

  • The death of the corporate story
  • Sense making through social media
  • Co-creation as a model for true engagement
  • Empowering employees to own the narrative
  • How IC is the original transmedia communication strategy

As the conference approaches, I will add some pre reading here on the blog.

http://wc.iabc.com/sessions/the-end-of-the-story-corporate-narrative-in-a-transmedia-universe/

Communication feast during October and November

[View the story “Communication events roundup – October and November” on Storify]

Authentic leadership when it counts

In her final show as guest host of Radio Nation Life Matters, Angela Catterns convenes an excellent program about leadership.

Using the recent example of Queensland Premier Anna Bligh’s performance during the Queensland catastrophes as a springboard for discussion, Angela is joined by studio guests Rosemary Howard Director of AGSM Executive Programs and  Catherine Harris from UNSW.  The session includes an interview with former Prime Minister Malcolm Fraser, and thoughful talkback comments. Covering social, political and business leadership, the discussion summarises a number of the themes and challenges for authentic leadership. Definitely worth a listen.

Podcast and transcript
http://www.abc.net.au/rn/lifematters/stories/2011/3146774.htm
Facebook
http://www.facebook.com/RNLifeMatters?ref=ts&v=wall#!/RNLifeMatters

Anna Bligh’s authentic leadership during the January crises set a benchmark for authentic communication. IABCNSW is hosting a professional development lunch  on Crisis Communication with guest speaker Brisbane City Councillor David McLachlan on 30 March.  Details here: http://www.iabcnsw.com/calendar/15/41-Crisis-Communication-in-the-digital-age.html

IABC communication resources for disaster management

In addition to all the residents, businesses and travellers impacted by the catastrophe, my thoughts are with the communication teams working through the current situation in Queensland and northern NSW.  So many of you will be working through your crisis communication plans and business continuity programs.

If you are managing communications during a crisis for the first time, there are a number of IABC resources that may assist.

The February 2010 CW Online featured Social Media for Crisis Communication:http://www.iabc.com/cwb/archive/2010/0210/

A prior CW Online edition on spokesperson training includes links to some disaster & crisis related resources. Includes links to reactive messaging. http://www.iabc.com/cwb/archive/2009/1109/RelatedResources.htm

If you are an IABC Discovery subscriber, there are a number of case studies that may be useful for the recovery phase. http://discovery.iabc.com/phrase.php?phrase=crisis+communication

Google has established a single landing page for the key official information sources (Government, emergency services, donations).

http://www.google.com/crisisresponse/queensland_floods.html

Good result for Aussie comms in IABC Gold Quills

The 2010 IABC Gold Quill Award winners have been announced overnight. Of the 106 entrants reconised from a field of 900, 15 communication Australian campaigns have been recognised.

Congratulations to our Australian communication colleagues for their achievements:

Let’s Talk Transport Planning
AECOM and SKM as JV Partners in the ConnectWest Consortium supported by Phillips Group for the Department of Transport and Main Roads
Queensland Department of Transport and Main RoadsBrisbane, Australia

Best Job in the World (recognised in three categories)
Steve McRobertsTourism Queensland
Brisbane, Australia

Orange Everyday Fee Free Banking
David Breen ING DIRECT Australia
Sydney, Australia

Bayer B-Green Sustainability Program
Robbie Brown, Megan Caulfield, Stephen Hale, Kirsten Impey, Sabrina Herbrik & Pip KellyOgilvyEarth at Impact Employee Communications (Ogilvy PR Australia) & Bayer Australia and New Zealand
Sydney, Australia

Driving a great result for Ford Australia
Tamsyn Sandeman Impact Employee Communications, Ogilvy PR Australia
Sydney, Australia

Employee Communication for Australia Post’s Mail and Networks Division
Janice D. Mascini Australia Post
Melbourne, Australia

CityGT iPhone App
Paul Tierney
VicRoads
Kew, Australia

‘byobags.com.au’ – South Australia’s Plastic Bag Ban
Dr Marcia Hewitt
Zero Waste SA
Adelaide, Australia

Relief in Sight
Communications Team
AusAID
Canberra, Australia

Creating one new intranet for Bupa
Kelly Pryn and Natalie Wheeler
Bupa Australia
Hawthorn, Australia

Vh2am – The Voice of NRMA
Internal Communications Team
NRMA Motoring & Services
North Strathfield, Australia

Swinburne magazine
Dorothy Albrecht and Julianne Camerotto, Swinburne University of Technology
Coretext Pty Ltd
Melbourne, Australia