IC Kollectif has launched a unique addition to the internal communication canon. The ebook, Disrupting the Function of IC, A Global Perspective featuring contributions from 30 global internal communication leaders.
What is impressive is the degree to which editor Lise Michaud has facilitated diversity in the conversation about practice. This is truly a global communication guide. With voluntary contributors from every region, the guide has captured the differences in the current state of how practitioners need to respond to their organisations.
Diversity brings difference, and a particularly exciting aspect of the project is the range of different opinions. There are few places (outside Twitter) where there is such representation of views and practices that span all the IC practitioner tribes; IABC, Global Alliance, CIPR amongst others.
There are divergent views on how to approach the ongoing symbiosis between IC and technology, on engagement, on the most important skills and the biggest challenges. Communication and communications.
Some of the common themes include:
- Change is constant, so skills and experiences in responding to changing environments continues to be essential for the communicators.
- Technology has been and will continue to be a factor for communication practice.
- The need for the profession to hold the line in terms of ethical practice, dialogue and creating accountability.
- Liam Fitzpatrick’s key takeaway stands out for me as the common sense that is far from common – stop looking for ‘the next big thing’ and focus on the outcomes.
I feel privileged to be in the same company as the other contributors and applaud all the authors for bringing current and new thinking to one place.
Let the conversations begin!
The 222 page ebook can be downloaded from IC Kollectif (free subscription required for download).