professional development

No such thing as BAU: how can internal communication professionals manage in changing times?

Earlier this year I was working with a Head of Communications in a government agency that has undergone significant structural transformation and operational change over the past two years.

She was working on deepening the engagement between leaders and employees in different areas and had asked for some advice on how to ensure communication was flowing two ways. I asked, “What business as usual channels do you rely on today?”

“We don’t use the term BAU any longer. Transformation is going to continue. Change is business as usual and we now adopt a continuous improvement approach” she said.

It was a moment of absolute clarity for me. How many of us think of ‘BAU’ communication as distinct from the projects and initiatives that come through the door, or into the inbox.

BAU is dead. What now?

As part of the IC Kollectif IC In 2017 Project, I had some thoughts at the start of the year about how communicators can work with other areas to learn, innovate and adapt. But this realisation, half way through the year, made me consider what communicators can do in times of perpetual change, not just to service their organisations, but to ready themselves for ‘no more BAU’.

Read my full response on the IC Kollectif IC In 2017 Project.

  • Strength in shared practices. Continue to talk about what works, not just with other communicators, but across disciplines. Ask the questions like “why did this work in this environment?” But don’t just ask communicators. Ask marketers, change managers, leaders and innovators.
  • Invest in development. Don’t wait for your company to value you. Skill up, both communication skills and non-traditional skills: design thinking, user experience and business acumen.
  • Change what you can. Look for the opportunities to add the value that our profession can deliver. Be brave.  
  • “It’s not me, it’s you.” Know when to stop pushing the rock uphill. There are amazing organisations that foster and grow innovation. If yours is not one of them, find one that is.
  • Keep the faith. As a communicator, a great day at the office or in the field is a humbling thing. Bank those experiences as a reminder of why great internal communication matters.

 

 

What does a great day in the office or the field look like?

When did your communication activity lead to an outcome that furthered the organisation, the employees and the leaders? Creating connection, improving performance, perhaps just a moment of insight quoted back to you. Share what your ‘great day in the office’ looks like below.

A Time Of Transition

Get the foundations right for 2015

How many times have you heard “I can’t believe it is December already!” from colleagues or family lately?

The end of the calendar year provokes responses ranging from shock at the speed of time passing, through to satisfaction at the achievements of the year, to mild panic as people look to their plans for 2014 and realise what is missing.

For communicators, December is a time to be able to reflect on the achievements of the waning year, while setting up for success in 2015.

Capture knowledge from the year

  • Take time to capture the lessons, issues and achievements of the year. If you already have a reporting process, pull out the highlights.
  • If communication projects didn’t have a formal post-implementation review, take time to capture successes and the areas that needed improvement.
  • Consider an annual ‘communication report’ to key stakeholders.
  • Consider whether to seek recognition for quality work. The IABC Gold Quills are open for entries until 7 January.*

Plan for the year ahead

  • Understand the priorities for the businesses, teams and clients you support for 2015.
  • If they do not have clear plans yet, use the opportunity to schedule communication planning sessions with your key stakeholders.
  • Determine how to address any gaps or improvements from past communication projects.

Prepare yourself

  • Take time to assess your capabilities based on what was achieved and what will happen in the year ahead.
  • Plan development options such as participating in professional associations, seeking coaching or undertaking skills training to fill any gaps.

Keeping plans simple

The pace of change in organisations requires us to be adaptive. Plans change, often. Focus on tools and processes that enable flexibility, that are simple to use. Using a common approach across your organisation builds skill and consistency. The Shorter COMMS Plan is a simple methodology to support better outcomes from all types of communication; whether small projects, business planning or team management. A new one-day workshop designed to help apply the Shorter COMMS Plan is being held in Sydney on 4 February.

New Workshop to apply the Shorter COMMS Plan is now available.

New Workshop to apply the Shorter COMMS Plan is now available.

 

* Disclosure: I am Co-Chair of the Gold Quill Blue Ribbon Panel for Asia Pacific.

 

 

Insights from Strategic Communication Management Summit part 1 #scmsyd

[View the story “#scmsyd #internalcomms top tweets Part 1” on Storify]