story

4 Qualities for The Future of Storytelling

The Future of Storytelling Prize includes four criteria for successful entries. These are helpful guidelines for all creators, writers, producers, and makers of transmedia projects.

1. Interactivity: Quality of user experience

2. Story-Driven Content: Communicates a clear narrative

3. Emotional Resonance: Strikes an affective chord with the user

4. Design Execution: Innovative, original, and beautifully crafted

Full details of the prize here.

What’s Your Company Storyworld?

It has been a great few days at the IABC    World Conference, and I’ll be writing up highlights for the blog shortly.

Until then, here is the resource page for my session on Transmedia Storytelling for corporate communicators.

The slides are available on Slideshare.

The subject sparked some great conversations, and I want to keep that going. Leave a comment or get in touch with your thoughts about how you can tell your corporate story in a different way.

How storyboards shape your storytelling

Garr Reynolds, better known as PresentationZen is, alongside Nancy Duarte, one of the authorities on presenting and presentations. He posted recently on using storyboards to help craft your story and refine your message. He includes some excellent clips from Pixar’s Bug’s Life and Toy Story storyboard process.

A good storyboard artist is a good storyteller. The drawings do not have to be pretty, but they must have the meaning and the feelings behind the idea –  Garr Reynolds

One of the examples of the storyboarding process Garr includes shows the late Joe Ranft in the storyboard and pitching process for A Bugs Life.

See his full post here Presentation Zen: Storyboarding & the art of finding your story.

Lord David Puttnam: Online commercial strategies have ‘actively damaged’ news and information relaying | The Drum

As part of Bite’s Stop Content Pollution event, filmmaker and digital ambassador Puttnam spoke about the challenge facing communicators in a crowded content marketplace.

I’d be very surprised if there were graduates coming out of media courses who had been told that their principle job is storytelling. I would be very surprised. They are being told that their job is impact. Lord David Puttnam

Lord David Puttnam

Lord David Puttnam

via Lord David Puttnam: Online commercial strategies have ‘actively damaged’ news and information relaying | The Drum.