presentations

Everything Changes: The new role of communicators in navigating complexity

The Government Communications Conference #GCASYD2015 has been an inspiring collection of great practice.

My messages for communicators is simple.

  • Change isn’t as hard as we make out, except when we stuff it up within organisations.
  • As communicators, we have a responsibility to help our audiences, customers and partners to sense-make.
  • It’s about context.
  • Comms people need a broader toolkit and skills base to help sensemake in complexity.

Time for comms to be flexible, agile and adaptable.

The shorter COMMS plan is one tool for managing the complexity of change.

References and additional information

Why the 70% of change fails stat is BS

Jennifer Frahm, Conversations of Change

http://conversationsofchange.com.au/2013/09/02/70-of-change-projects-fail-bollocks1/

How to apply PEST for strategic planning

http://www.mindtools.com/pages/article/newTMC_09.htm

The digital divide – Australian’s not connected to internet and digital services

https://theconversation.com/au/topics/digital-divide

Hacktivism as a force for good – Gov Hack 2015

http://www.govhack.org

TEDxParramatta

http://tedxparramatta.com

Hyundai’s message to space

www.youtube.com/watch?v=3EOAXrTrsOE

The rise of mainstream media directly linking to User Generated Content

http://eyewitnessmediahub.com/research/user-generated-content

What is Bitcoin?

https://bitcoin.org/en/faq

Automated email personalisation

http://www.wired.com/2015/04/write-perfect-email-anyone-creepy-site/

Gartner Hype Cycle Research

http://www.gartner.com/technology/research/hype-cycles/

Gaping Void

http://gapingvoid.com/blog/

Edelman Trust Baromoter

http://www.edelman.com.au/trust/

Austin Kleon, Steal Like and Artist

http://austinkleon.com/steal/

Everything is a remix, by Kirby Ferguson

http://everythingisaremix.info

The 3am presentation test

I recently overheard this advice on presentations. I can’t credit the source but I love the sentiment.
“You need to be so familiar with your topic that if someone wakes you up at three in the morning and shines a light in your eyes you can still talk about it”

How storyboards shape your storytelling

Garr Reynolds, better known as PresentationZen is, alongside Nancy Duarte, one of the authorities on presenting and presentations. He posted recently on using storyboards to help craft your story and refine your message. He includes some excellent clips from Pixar’s Bug’s Life and Toy Story storyboard process.

A good storyboard artist is a good storyteller. The drawings do not have to be pretty, but they must have the meaning and the feelings behind the idea –  Garr Reynolds

One of the examples of the storyboarding process Garr includes shows the late Joe Ranft in the storyboard and pitching process for A Bugs Life.

See his full post here Presentation Zen: Storyboarding & the art of finding your story.