The Future of Storytelling Prize includes four criteria for successful entries. These are helpful guidelines for all creators, writers, producers, and makers of transmedia projects.
1. Interactivity: Quality of user experience
2. Story-Driven Content: Communicates a clear narrative
3. Emotional Resonance: Strikes an affective chord with the user
4. Design Execution: Innovative, original, and beautifully crafted
Full details of the prize here.