As part of Bite’s Stop Content Pollution event, filmmaker and digital ambassador Puttnam spoke about the challenge facing communicators in a crowded content marketplace.

I’d be very surprised if there were graduates coming out of media courses who had been told that their principle job is storytelling. I would be very surprised. They are being told that their job is impact. Lord David Puttnam

Lord David Puttnam

via Lord David Puttnam: Online commercial strategies have ‘actively damaged’ news and information relaying | The Drum.