IABC World Presentation : Transmedia storytelling for internal communication

In the era of the remix and mashup culture, I am really excited to be presenting a session on two topics that need to meet: transmedia storytelling and organisational communication. The IABC World Conference in June has me presenting the following session:

The end of the story: Corporate narrative in a transmedia universe

 Traditional approaches to corporate narrative are being disrupted by the multiple forces of technology, social change, trust and a shift in the role of the corporation. In this environment the role of the communicator is shaping, telling and retelling the story of the company is shifting. Employees are co-creators, subject matter experts are curators and traditional business models become opportunities for collaboration. This session will explore:

  • The death of the corporate story
  • Sense making through social media
  • Co-creation as a model for true engagement
  • Empowering employees to own the narrative
  • How IC is the original transmedia communication strategy

As the conference approaches, I will add some pre reading here on the blog.

http://wc.iabc.com/sessions/the-end-of-the-story-corporate-narrative-in-a-transmedia-universe/

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