Everything Changes: The new role of communicators in navigating complexity

The Government Communications Conference #GCASYD2015 has been an inspiring collection of great practice.

My messages for communicators is simple.

  • Change isn’t as hard as we make out, except when we stuff it up within organisations.
  • As communicators, we have a responsibility to help our audiences, customers and partners to sense-make.
  • It’s about context.
  • Comms people need a broader toolkit and skills base to help sensemake in complexity.

Time for comms to be flexible, agile and adaptable.

The shorter COMMS plan is one tool for managing the complexity of change.

References and additional information

Why the 70% of change fails stat is BS

Jennifer Frahm, Conversations of Change

How to apply PEST for strategic planning

The digital divide – Australian’s not connected to internet and digital services

Hacktivism as a force for good – Gov Hack 2015


Hyundai’s message to space

The rise of mainstream media directly linking to User Generated Content

What is Bitcoin?

Automated email personalisation

Gartner Hype Cycle Research

Gaping Void

Edelman Trust Baromoter

Austin Kleon, Steal Like and Artist

Everything is a remix, by Kirby Ferguson

The 3am presentation test

I recently overheard this advice on presentations. I can’t credit the source but I love the sentiment.
“You need to be so familiar with your topic that if someone wakes you up at three in the morning and shines a light in your eyes you can still talk about it”