The Government Communications Conference #GCASYD2015 has been an inspiring collection of great practice.
My messages for communicators is simple.
- Change isn’t as hard as we make out, except when we stuff it up within organisations.
- As communicators, we have a responsibility to help our audiences, customers and partners to sense-make.
- It’s about context.
- Comms people need a broader toolkit and skills base to help sensemake in complexity.
Time for comms to be flexible, agile and adaptable.
The shorter COMMS plan is one tool for managing the complexity of change.
References and additional information
Why the 70% of change fails stat is BS
Jennifer Frahm, Conversations of Change
http://conversationsofchange.com.au/2013/09/02/70-of-change-projects-fail-bollocks1/
How to apply PEST for strategic planning
http://www.mindtools.com/pages/article/newTMC_09.htm
The digital divide – Australian’s not connected to internet and digital services
https://theconversation.com/au/topics/digital-divide
Hacktivism as a force for good – Gov Hack 2015
TEDxParramatta
Hyundai’s message to space
www.youtube.com/watch?v=3EOAXrTrsOE
The rise of mainstream media directly linking to User Generated Content
http://eyewitnessmediahub.com/research/user-generated-content
What is Bitcoin?
Automated email personalisation
http://www.wired.com/2015/04/write-perfect-email-anyone-creepy-site/
Gartner Hype Cycle Research
http://www.gartner.com/technology/research/hype-cycles/
Gaping Void
Edelman Trust Baromoter
http://www.edelman.com.au/trust/
Austin Kleon, Steal Like and Artist
Everything is a remix, by Kirby Ferguson
Meaning Business 