opinion

What will 2017 bring for internal communication?

Internal Communication blog and movement IC Kollectif closed out 2016 by asking a number of experts around the world the following question:

What would be your greatest hope for the internal communication profession for the year 2017? 

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This year, I have had the fortune to work with some excellent communication practitioners. Through IABC and CEB I have also met IC leaders from a range of industries. Common to many of the conversations have been two opposing ideas: we need to manage new challenges facing the world of work, and we still need to improve our core practice.

I thought about how the past year has presented new challenges for communication.

Life in organisations requires us to continue to adapt. At the intersection of the technological, social, and geopolitical shifts of 2016 is a revolution in work. The World Economic Forum describe this as the Fourth Industrial Revolution. In the face of these factors, how do communicators look forward, when so much time is spent in the trenches where the battles of value creation, tactical execution, and the push for strategic influence are fought.

My hope for our profession in 2017 is that we develop our practices in ways that contribute: creating connections, cutting through complexity, and growing empathy.

The breadth of responses from communicators including Shel Holtz, Claire Watson, Jim Shaffer, Liam Fitzpatrick and Rachel Miller provides an optimistic take on how we tackle the big picture and the detail of our practice in the new year.

Read my full response, along with 25 others at ICKollectif.com

#commsbingo – Conference Edition

It’s comms conference season, and that means the internet will be abuzz with 140 character insights from a range of events.

There are exciting – and challenging – emerging trends and new insights. We will see that in abundance at the excellent #IABC16 this week as the worlds leading communication membership association gathers around the theme of innovating global communication.

When you have been fortunate to have attended, chaired, co-curated and presented at a fair range of communication conferences and events*, you do start to see patterns in terms of insights and learnings. These recurring insights form a kind of communicators BINGO!

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#commsbingo

If we are to judge the progress of our profession by the wisdom shared on twitter from many comms events, then it seems we are caught in a loop. Yes, communication events do attract emerging practitioners. But seeing foundation knowledge shared as revelations does raise some questions about how effectively we are preparing communicators for professional practice.

If we are to continue to develop, to grow our collective commons and body of knowledge, we need to keep pushing for deeper insights, evolve our discussions and move beyond the foundations through research, education and creating connection.

Oh, and if you have any other #commsbingo insights, please tweet them so we can collate the common knowledge.

Share well!

*I have been a past chair and co-curator of Melcrum Strategic Communication & Digital Communication Summits in Asia Pacific, presented at the 2014 IABC WC in Toronto, and have been involved in communication professional development since before twitter was invented. Learn more about the Shorter COMMS Plan in this free webinar.

Upworthy are sorry for the clickbait, and you won’t believe what they are doing next (It’s storytelling)

We have all seen the shift in ‘content marketing’ that was driven by Upworthy’s radical A/B Testing (A/B/C/D/E/F/G Testing) of headlines that led to massive growth in their media platform. The unintended consequence was a mass adoption of the method and metrics by every content marketer striving to increase traffic.

Now, in this apology (and infinitely shareable strategic repositioning statement) from Editorial Director Amy O’Leary, Upworthy are entering the already crowded ‘Storytelling’ market.

The point of difference appears to be in their perspective on bringing the best of the craft of storytelling to the emerging area of data driven stories. It’s not an entirely new idea (as this 2013 blog post from Juice Analytics illustrates) but given Upworthy’s proven ability to have a game changing impact on content sharing, this will be a space to watch.