It’s comms conference season, and that means the internet will be abuzz with 140 character insights from a range of events.
There are exciting – and challenging – emerging trends and new insights. We will see that in abundance at the excellent #IABC16 this week as the worlds leading communication membership association gathers around the theme of innovating global communication.
When you have been fortunate to have attended, chaired, co-curated and presented at a fair range of communication conferences and events*, you do start to see patterns in terms of insights and learnings. These recurring insights form a kind of communicators BINGO!
If we are to judge the progress of our profession by the wisdom shared on twitter from many comms events, then it seems we are caught in a loop. Yes, communication events do attract emerging practitioners. But seeing foundation knowledge shared as revelations does raise some questions about how effectively we are preparing communicators for professional practice.
If we are to continue to develop, to grow our collective commons and body of knowledge, we need to keep pushing for deeper insights, evolve our discussions and move beyond the foundations through research, education and creating connection.
Oh, and if you have any other #commsbingo insights, please tweet them so we can collate the common knowledge.
*I have been a past chair and co-curator of Melcrum Strategic Communication & Digital Communication Summits in Asia Pacific, presented at the 2014 IABC WC in Toronto, and have been involved in communication professional development since before twitter was invented. Learn more about the Shorter COMMS Plan in this free webinar.