visualisation

What do we mean by story?

As trends become fads and specialist practices become hot new things, definitions become increasingly important. I’ve written before on how the term ‘engagement’ has been stretched across the fields of human resources, marketing, digital, and employee communication to the point of near-meaninglessness.

‘Story’ is another of those terms. As I look at my various social feeds, RSS alerts, newsletters and journals, ‘story’ and ‘storytelling’ are everywhere.  But the idea of what a story is varies according to the context. This post, Story: A Definition, from the blog of Eager Eyes is a good example, describing the how data storytelling isn’t always telling the story of the data.

“The strength of visualization is not just to give you a story, but also give you a world. If you don’t agree with the story, or if you want to explore further, you can. Take the visualization and the data and explore for yourself.” Robert Kosara.

According to Visua.ly, I'm more social than Gaga.

Visua.ly has been sharing great infographics for some time, and the ‘What character are you?’ Twitter app is the first free Twitter tool from their lab.

There are a number of ‘measurement’ tools for social media such as Empire Avenue, Tweetreach and Klout.  Some are serious, and some are the equivalent of the The Colour Clock: amusing and clever, but once visited quickly abandoned.

Visua.ly have taken a fun approach, blending data about reach, follower ratios and keyword analysis with some cute automated design to give you a ready made infographic of your ‘Twitter character’.

Future tools from their lab promise web-based infographic creation and tools for visualisation.
Here are my results having tried it out. (Note, the ‘versus’ pairing with Gaga was their random decision, not mine.)

Meaning Business Versus Lady Gaga

Meaning Business Versus Lady Gaga

What is your favourite social media ‘influence’ plugin?