What do we mean by story?

As trends become fads and specialist practices become hot new things, definitions become increasingly important. I’ve written before on how the term ‘engagement’ has been stretched across the fields of human resources, marketing, digital, and employee communication to the point of near-meaninglessness.

‘Story’ is another of those terms. As I look at my various social feeds, RSS alerts, newsletters and journals, ‘story’ and ‘storytelling’ are everywhere.  But the idea of what a story is varies according to the context. This post, Story: A Definition, from the blog of Eager Eyes is a good example, describing the how data storytelling isn’t always telling the story of the data.

“The strength of visualization is not just to give you a story, but also give you a world. If you don’t agree with the story, or if you want to explore further, you can. Take the visualization and the data and explore for yourself.” Robert Kosara.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s