socialmedia

Why I’m shitposting about #scottyfrommarketing while Australia burns

Friends and colleagues, you probably wonder if I’ve taken leave from my senses for the last few weeks. Not those of you dealing with the day to day of the fire emergencies across Australia: I hope you’re ignoring me and getting on with the practical things and staying safe. 

First, I am not living in an area directly impacted by anything other than some smoke and stories from people I know who know people who have had losses – of property, of animals, and in one case, their neighbour’s life. I am this writing from a place of privilege and fortune and as I do my thoughts are with each community affected, those whose losses are real and painful, and with those working to help others in every capacity. 

Where possible, with colleagues, friends and family spread wide, I am attempting to amplify useful information, knowing that at times like this, people directly impacted are listening to their local news, their local authorities, the RFS or CFA or CFS according to state:

http://bit.ly/AusEmergencyWarnings

And I am following the best advice on how to practically help recovery efforts, primarily through cash donation and legitimate fundraising efforts: https://www.abc.net.au/news/2020-01-01/bushfire-relief:-how-you-can-help-frontline-services/ 

I have spent a lot of my downtime on social media being critical of, sarcastic about, and commenting on the performance of the PM during crisis. I’m not equipped to be a politician. I know my limitations. 

So why am I, a communication professional and writer, spending time piling on to the criticism directed to the Australian Prime Minister, Scott Morrison? How does me shitposting and criticising and sharing critiques actually helping while people are still in response mode, wile flames move in, while Defence Force evacuations are occurring in communities that are in states of emergency? 

So what gives me cause to be so overtly critical? What gives me the right to mock #scottyfrommarketing and to pile on with the other critics? In my communication career, I’ve spent a lot of years helping organisations – employees and leaders, recover from bad leadership. Through communication, reputation and culture work, I have seen the residual impact on teams, divisions, departments and whole businesses when leadership has turned toxic.

Much of my communication career has been focussed on trying to help leaders and managers cut the bullshit and communicate in honest, authentic and impactful ways with the people in their organisations. Through listening, through self-awareness, through taking a constructive and humanistic approach. As a certified communication management professional, I am bound by a global standard that includes ethics and truthfulness in communication practice. 

And I’ve seen the damage that non-consultative, directive, ego-driven leaders who are working out their own psychological issues in a way that impacts dozens or hundreds or thousands of employees. 

I’m self-aware enough to know I do not have the disposition, the diplomacy, or the skill to be a politician. But I do know what genuine leadership looks like. What we are seeing from ScoMo to all appearances is a fabrication. 

If during his time as a marketer, Scotty was doing his job, he would have a strong awareness of sentiment. He recently claimed he’s not going to make policy decisions on the back of what people have to say on Twitter. But you can guarantee his team is using every social media analytical tool at their disposal to understand how the tide is turning. At the moment, the responses are crude and rudimentary: attempting to shift the rhetoric and messaging without having to concede policy shifts from the entrenched party positions on coal, climate, cost-shifting emergency response from Federal to State jurisdiction.

And that’s why I am using the critical hashtags and tagging both the Facebook and Twitter accounts for the PM. He shattered his own illusion of not being swayed by public opinion when he chimed in about the firefighter who said ‘he’s not my PM’ being taken out of context. That was enough for him to jump on Twitter to tell his side of the story. It also showed that the messages are getting through from every Quiet Australian who has decided this is not the time to be quiet. Perhaps at some point, through an FOI request, or during a Royal Commission or some other form of inquiry into the responses to this catastrophic season, or when this year’s Cabinet papers are released in 20 years, the effort to monitor and to willfully ignore the views of Australians will be apparent. 

The sentiment is shifting. Other conservatives are finding these positions untenable and unsustainable. When the FT is calling for your head, the markets listen. I’ve said elsewhere in response to the Machinery of Government changes #scottyfrommarketing rushed through in order to beat the Thodey report into the public service that if he was the CEO of a listed company, Morrison’s decision-making would be called into question. 

That was prior to the even more ramshackle and reputationally destructive performance of the last few weeks. Any commercial Board would be assembling their Risk committee and making serious deliberations about the viability of the CEO. Australia deserves better, and despite the banal reassurances of our Chief Marketing Officer, Australia can more than one conversation at a time. Now is not the time for the people in response and recovery mode to be focussed on ineffective leadership but on the survival tasks at hand. But that is no reason for the rest of us, from our privileged positions of safety to not demand more of the leaders who are failing their constituents. 

Okay, now I am ranting. Back to leadership skills. Even the most sociopathic leaders can in the right circumstances be swayed by the things that their minders won’t say to them. 

“When you say ‘we’ all the time, you come across as not taking responsibility”

“You can’t talk your way out of this, you need to show some humility”

“I know you think you are demonstrating strength, but unless you can do it without that grin, you just look smugger”

“You might be hard-wired to deflect and not say ‘I don’t know’ but every time you run the same key message past people without answering the question – even if the answer is ‘you don’t know’, you’re damaging your credibility further.”

“People hate you right now and that’s not some kind of test of wills… unless you rapidly learn to genuinely listen, and not just fake it, you’re going to destroy not only your credibility but also that of the leadership team…”

“You need to understand it’s not about you and what you want to say”

They are paraphrased examples of real feedback that has been impactful with managers and executives in the public and private sector, giving them a moment when they have realised their impact isn’t what they hope it to be.

Scotty would like us to think he doesn’t know – or that he knows best – but let’s make sure he gets some feedback:

www.twitter.com/ScottMorrisonMP

https://www.facebook.com/scottmorrison4cook/

https://www.pm.gov.au/contact-your-pm

https://www.aph.gov.au/Senators_and_Members/Parliamentarian?MPID=E3L

The stories of those with the experience at the front need to be heard – not just nodded at but heard by those in power. The stories of kids who have been afraid of the smoke, or who don’t understand why other people are frightened should move compassionate, capable people. There is wisdom and hope and the real community spirit in those stories. 

We deserve leaders who are capable of paying attention to those stories and adapting instead of pushing their own narrative. 

Disclosure: I have worked as a communication consultant for a number of state and federal government departments and agencies. I am not a member of any political party.

Social Media Club Fail and the perils of scheduled tweets #SMClub

Update: Following the publication of my article, there was formal contact from Social Media Club apologising for the post and acknowledging that appropriate action would be taken, and the original post by Audrey Rochas has been removed from their site

12 hours after the original contact, Social Media Club have apologised and removed the original post by Audrey Rochas

12 hours after the original contact, Social Media Club have apologised and removed the original post by Audrey Rochas

 

Earlier today, the scheduled tweets of the Social Media Club, a loosely organised social media promotion organisation, posted the following tweet:

The offending tweet from @socialmediaclub

The offending tweet from @socialmediaclub

As a communicator, I am interested in community management, effective use of social tools such as Twitter to build awareness and drive engagement.

As a human, I am also interested in social good, including mental health. I have family members who have experienced a range of long and short term mental illnesses, have lost extended family and friends to suicide and my partner works in mental health education. It’s kind of a vested interest, and as such I care about representations of mental illness online, in the arts and in the workplace.

So my ire was already rising when I clicked through to the article, which perpetuates the ‘mutiple personality’ myth of schizophenia throughout. Most offensive however, was the accompanying image of the ‘angel and demon’.

The offending imagery attached to Social Media Club post

The offending imagery attached to Social Media Club post

There is a long history of equating mad with bad, which goes a long way to contributing to the lack of awareness of mental illness, the perpetuation of outdated knowledge and stereotypes.

Am I overreacting? Considering Social Media Club positions itself as an organisation that promotes good online practices, and has over 150,000 followers on Twitter, and 42000 likes on Facebook, it has a substantial potential reach. As people working in communication, marketing and social media, there is a responsibility to perpetuate constructive and factual information.

If there was an editorial process for inclusion of material on the blog, it has clearly failed to pick up the tone and issues relating to the post.

Comparing to 'normal' people is only one of many issues with this post.

Comparing to ‘normal’ people is only one of many issues with this post.

 

If substantially more established communication organisations like Edelman can make errors of judgement when it comes to discussing mental illness and mental health online, it is understandable that a content engine like Social Media Club is going to struggle from time to time.

Particularly frustrating is the Social Media Club’s inability or choice not to respond effectively to the criticism. As their twitter account clearly consists of scheduled tweets, with no editorial owner, the inappropriate link is being repeatedly tweeted with slightly amended wording at regular intervals. (An earlier tip from #SMClub points out that twitter is cracking down on identically worded scheduled tweets, so they are at least following practice here.) Despite multiple attempts to contact members via twitter, the link keeps coming…

Scheduled tweets mean an inability to rectify a problem

Scheduled tweets mean an inability to rectify a problem

 

Resources for mental health awareness

For information on effective social media practices relating to mental health and mental illness, here are a range of resources that will help social media professionals and community managers.

Useful Twitter Tags for mental health resources online

http://reports.youngandwellcrc.org.au/a-better-practice-guide-for-services/appendix/twitter-mental-health-hashtags/

Mindframe Media

An Australian initiative to support positive communication of mental health and illness in media, the arts and online.

http://www.himh.org.au/home/our-programs/community-media-and-arts-program/social-media-and-suicide-prevention

US National Institute of Mental Health

http://www.nimh.nih.gov/health/index.shtml

Mind Charity UK

http://www.mind.org.uk/news-campaigns/minds-media-office/

Sane Australia (including Stigma Watch)

http://www.sane.org/stigmawatch

This is only a small selection; there are extensive resources available.

Watching this space…

Is my response disproportionate? Perhaps. But this is an opportunity for Social Media Club to demonstrate their degree of thought leadership and practical steps to rectifying issues online when they occur.

What an ironic place the social web can be. Only a few tweets further up their timeline is a post on managing a social media crisis. If expertise is demonstrated by actions rather than rhetoric, it will be interesting to see how Social Media Club addresses this issue.

If you are a member of Social Media Club, I encourage you to contact them through your chapter to raise awareness of this issue.

The contact details for the Board and Volunteers are here:

http://socialmediaclub.org/contact-us

Postscript: As of the time of posting, the offending site appears to be down.

 

We're not in right now...

We’re not in right now…

Is Adobe Voice really a storytelling app?

When the interwebs went a little crazy for the announcement of Adobe Voice, the new iPad-based ‘storytelling’ app, my first reaction was skepticism. After all, ‘story’ and ‘storytelling’ are terms that get bandied around a LOT. Rather than be critical initially, I deleted a snarky tweet, went to the app store and gave it a try.

Wow. Let me repeat that. Wow. I created my first Voice in about 15 minutes. I’m not saying it’s going to win a Golden Lion, but as an example of what this can do a tool for pulling together an idea rapidly, you’ll get the idea.

As an occasional gadget geek, I have like shiny objects. But immediately I can see this has some real potential for helping people structure messages, think through what they want to say and get ideas across in a simple way. There are a variety of basic story structures to select from; promote an idea, explain a concept, share a personal experience, and even the classic hero’s journey. There are a selection of visual themes, the ability to draw from a broad range of icons, or the options to draw in files from the cloud, from Facebook or take a fresh pic on the spot. It is a very intuitive interface.

I’m excited by the potential something like this has for capturing ideas and helping people share their stories within organisations. In fact, I predict a Prezi like rush on people putting this to use. I’ll keep experimenting and save a longer post when I get some feedback from other #comms and #internalcomms folk.

In the meantime, give it a try and let me know how you would use this in your communication toolkit.

Note: I have no affiliation with Adobe and this is review is an independent perspective. 

According to Visua.ly, I'm more social than Gaga.

Visua.ly has been sharing great infographics for some time, and the ‘What character are you?’ Twitter app is the first free Twitter tool from their lab.

There are a number of ‘measurement’ tools for social media such as Empire Avenue, Tweetreach and Klout.  Some are serious, and some are the equivalent of the The Colour Clock: amusing and clever, but once visited quickly abandoned.

Visua.ly have taken a fun approach, blending data about reach, follower ratios and keyword analysis with some cute automated design to give you a ready made infographic of your ‘Twitter character’.

Future tools from their lab promise web-based infographic creation and tools for visualisation.
Here are my results having tried it out. (Note, the ‘versus’ pairing with Gaga was their random decision, not mine.)

Meaning Business Versus Lady Gaga

Meaning Business Versus Lady Gaga

What is your favourite social media ‘influence’ plugin?

Follow, Filter and Fold Together

How to use Twitter as a research tool and manage information overload

Catching ideas. Vivid Sydney Launch.

Sydney is doing its best to create information overload through May and June. With the Vivid festival, Creative Sydney, AMPlify festival, Sydney Writers Festival and TEDxSydney (just gone), Sydney Film Festival and a mass of related events, noone has any excuse to be bored.

With so many events, how can you keep track of the things that might be relevant to your industry or creative pursuits?

With Twitter and paper.li it can be quite easy. If you haven’t dived into the Twitterverse, this is the perfect opportunity to do so – with a purpose.

Follow.
Choose the organisations, companies or individuals that are of interest. There are a couple of ways of finding them on Twitter. The first is to search Twitter directly. This can be relatively simple for some organisations, but there can be so many different accounts, spellings and other factors that it can take time to track down the right one. The second, easier way is to go to the websites of the organisations of interest, find their official social media links and follow those.

Filter.
There are some great tools within twitter that you can use to begin filtering information so that you get more of what is of interest and less of the noise.

Lists. Taking a moment to create some categories for the accounts you want to follow will provide benefits down the track. You can then create a list for each of these major topics. For example, a communicator might choose to have a few lists such as:

  • Agencies
  • Thought Leaders
  • Clients
  • Media
  • Associations
  • Colleagues

As you find new Twitter accounts to follow, take the time to add them to one or more list categories.

Hashtags: The next essential Twitter tool is the hashtag. Take the time to explore and watch how those accounts that are of interest and see what tags are used.

Conferences and the ‘livetweet’. Livetweeting is one of the greatest aspects of Twitter. While there is seldom any substitute for being there at a great conference or event, finding and following the right tags for the event can be a great source of potted wisdom, triggers for new contacts and links to great information sources.

Find the official hashtags for the events and organisations that are of interest. You can create and save these searches.

Fold it together
There are a number of tools that let you aggregate this information.

Twitter clients. There will be a twitter client to suit you depending on your systems, mobile, aesthetic preferences. Hootsuite and Tweetdeck are two examples. These applications will allow you to view lists and searches easily.

The personal touch. The range of Twitter clients are excellent, but how do you make it a little more fun. paper.li is an excellent resource that enables you to specify lists, twitter accounts, search terms and hashtags and create a ‘newspaper’ from the tweets.

You have significant control over the content and can then share this information in a range of ways – via email, tweet or webpage. It integrates with Facebook as well as Twitter, so you have a great range of sources from which to draw.

There is a degree of ‘randomisation’ – not everything these sources produce will be included every time. It is still a great way of bringing together the collective content of all the sources that interest you in one space.

BrainBusiness is an example, sourced from the range of organisations, speakers and events underway across Sydney over the next few months.

//

Stepping into the conversation

One of the benefits of not being a bleeding edge early adopter is that there is much wisdom and experience to be drawn from the pioneers who have learned the hard way. It is the equivalent of being at a busy intersection and choosing the right time to merge. There will never be a complete break in the traffic, but at least you know what you are joining.

Experienced tweeps are going to find this post a case of stating a range of obvious observations, so apologies to you in advance. You are the people I am learning from, so thank you. However, I know a number of communicators who think they may need to do more to understand these channels but are not quite sure of how to step in. For you, here are some of my early observations.

Working within an organisation, I had been a passive observer of twitter for over two years, had researched best use and had even been involved in the formulation of social media policies. I had been waiting on the kerb.

It was not until the 2010 Federal Election that I found my stride, began exploring applications such as hootsuite and tweetdeck, learned some of the etiquette of hashtags, and how to create lists to wrangle the growing sources of information and ideas. In trying out these tools, I am finding that my twitter use has grown in recent weeks. 

I have been watching behaviour. One of my main interests during the election was the degree to which these tools were being used authentically, only to observe the range of pollies who jumped in, uncomfortable and managed. There seem to be an equal number of businesses who have a twitter account but clearly don’t know why (“everybody else was crossing…”)


Over the past few months there have also been some notable public train wrecks and PR disasters amongst journos, sports stars and others who have struggled with the public/private nature of the medium, and with businesses who have applied the communication practices of the past to the new world and damaged their credibility in the process.  

I have also begun to see how many NGO and other dot orgs are using these tools to enlist, engage, enrage and encourage. Then there are the companies who have already ‘got it’, who are intelligently conducting business with their customers by being in the dialogue in an authentic way.

As illustrated at the Media140 conference last week (#media140) (and in today’s twitstorm arising from the outing of an anonymous blogger by the News Ltd paper the Australian #groggate), the acceptable norms of behaviour are still being defined in this medium.

Within the communication industry, there has been a substantial growth in the range of eduction, consulting, and ‘expertise’. There are many good resources and these are questions that professional communicators are taking seriously. (I follow many of these in my range of lists). There are others who don’t know whether to join the traffic or not.

For me, twitter is an opportunity to get prompted about a diverse range of ideas, sources and interests. I hope to take the lessons of those who have become expert at sharing information that is useful with their communities, to be succinct and relevant, to occasionally be a little irreverent. I hope to join conversations and start discussion. I have decided on a strategy. 

I’m stepping in. 
 

Is it ironic to wish you were in the room for a realtime web conference?

Today I watched a webcast of the Media140 OzPolitics event held in Canberra. Media140 is an independent organisation committed to the application of the real time web (social media and related tools) to politics, business, NGOs and communities. Like a specialised TED, they have run a number of symposiums and events globally to explore the issues, ideas and social change arising from the new communications.

What made this session different from the usual range of social media training, conference and talks was (aside from Julian Morrow’s MCing of the afternoon), was the range and experience of the panelists and presenters.  Using politics as a (paradocixaly) unifying theme, the event explored:

– Lessons from Obama’s Campaign
–  Dissection of real time web use in the Australian Federal Election
– The UK 2010 election (a fantastic presentation from UK Academic Dr Clare Wardle)
– GetUp case study and NGO/activist engagement with realtime web.

There was a good cross section of experienced voices in the room, and there were some quite substantial differences of opinion – particularly about whether the ‘realtime web’ is good or bad for democracy/reportage/politics/engagement. The differing stances are predictably driven by  the perceived gains or losses arising from the shift in voice and participative nature of this new environment.

Big themes today included:
Control versus participation
Realtime web asks for participation, and democratises information. Media, politicians and businesses who strive for control (of the message) in this environment are missing the fundamental difference inherent in the new environment.

Its only the beginning
These are early days for the technologies and the usage patterns. Looking at the extreme growth in the use of twitter for example (which still doesn’t approach the daily volume of SMS used globally) it is apparent that while there are patterns of use, communication and behaviour now, these will evolve as more people adopt the technology – it will change language and behaviour.

Know your purpose
Whatever realtime tools become available and however they are changing the discourse, some principles don’t change. Check your sources. Do your research. Go where the fish are.
The quote that stood out for me was from social activist David Hood: Rather than being too broad, “be a social media acupuncturist. Apply pressure only where you need to for results”.

All of it was fiercely tweeted (#media140), particularly by those in the room, as documented by Crikey cartoonist First Dog on the Moon.

Audio from the sessions is being posted at http://audioboo.fm/media140 .

ABC Radio Canberra has done a stoic job transcribing some of the panels.
http://blogs.abc.net.au/canberra/canberra-media140/