It’s spring, the days are warmer, and things are growing! In preparation for summer,
The grass has ris...
people are back at the gym, and healing the winter lawns. Winter bodies and gardens aren’t the only thing that benefit from some care and preparation for the seasons ahead. Like all natural systems, an effective communication strategy requires time and focus to grow.
We are quickly approaching the last financial quarter for 2011. Taking time before the new year to ensure your communication system have all the levers in place will be essential to delivering the 2012 business strategy for your organisation.
Take this 30-second health check to see how prepared your communication function is for the new year.
Business performance can be improved with effective communication in your business. As a communication leader, you need to be ahead of the curve when it comes to communicating strategy.
If any of these levers are not in place, you may not get the results you are aiming for from your communication efforts.
We have a spring special on communication health checks for small and medium size businesses. Contact us on +61 412 504 252 to discuss how this special offer can help your business, or email us via this spam-safe link http://scr.im/meanbiz.
“Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it” Ferris Beuller
I recently ran a planning session with a group of senior communicators. Working in a challenging environment, they have a great record for delivering innovative solutions that meet their client’s needs. The list of team achievements over the past few years was impressive. They do this in a complex, time-poor environment that has undergone major change over recent months.
The middle of the calendar year is filled with symbolism. The half way point between the aspirations of January and the crunch of Christmas. It is the heart of the story – the ‘middle’ where the most ‘stuff’ is happening. It is a credit to this group that they were prepared to stop for a day to look at where they have come from and what is ahead.
Mid-year ‘planning’ is a way of gathering the collective intention, resources and capacity of a team to ensure that progress is recognised and priorities are clear. As almost every workplace has discovered over the past few years – things change. Whether through global, economic, political or natural forces, change happens. By ‘regrouping’ mid plan, leadership teams are able to confirm the priorities, agree the messages and stay agile for the months ahead.
Have you planned your mid-year strategy conversations?
Whatever size your business, this is an essential process to ensure your direction is consistent with changes in your business environment and to make sure the story ‘makes sense’ of what needs to be done for the remainder of the year.
One of the benefits of not being a bleeding edge early adopter is that there is much wisdom and experience to be drawn from the pioneers who have learned the hard way. It is the equivalent of being at a busy intersection and choosing the right time to merge. There will never be a complete break in the traffic, but at least you know what you are joining.
Experienced tweeps are going to find this post a case of stating a range of obvious observations, so apologies to you in advance. You are the people I am learning from, so thank you. However, I know a number of communicators who think they may need to do more to understand these channels but are not quite sure of how to step in. For you, here are some of my early observations.
Working within an organisation, I had been a passive observer of twitter for over two years, had researched best use and had even been involved in the formulation of social media policies. I had been waiting on the kerb.
It was not until the 2010 Federal Election that I found my stride, began exploring applications such as hootsuite and tweetdeck, learned some of the etiquette of hashtags, and how to create lists to wrangle the growing sources of information and ideas. In trying out these tools, I am finding that my twitter use has grown in recent weeks.
I have been watching behaviour. One of my main interests during the election was the degree to which these tools were being used authentically, only to observe the range of pollies who jumped in, uncomfortable and managed. There seem to be an equal number of businesses who have a twitter account but clearly don’t know why (“everybody else was crossing…”)
Over the past few months there have also been some notable public train wrecks and PR disasters amongst journos, sports stars and others who have struggled with the public/private nature of the medium, and with businesses who have applied the communication practices of the past to the new world and damaged their credibility in the process.
I have also begun to see how many NGO and other dot orgs are using these tools to enlist, engage, enrage and encourage. Then there are the companies who have already ‘got it’, who are intelligently conducting business with their customers by being in the dialogue in an authentic way.
As illustrated at the Media140 conference last week (#media140) (and in today’s twitstorm arising from the outing of an anonymous blogger by the News Ltd paper the Australian #groggate), the acceptable norms of behaviour are still being defined in this medium.
Within the communication industry, there has been a substantial growth in the range of eduction, consulting, and ‘expertise’. There are many good resources and these are questions that professional communicators are taking seriously. (I follow many of these in my range of lists). There are others who don’t know whether to join the traffic or not.
For me, twitter is an opportunity to get prompted about a diverse range of ideas, sources and interests. I hope to take the lessons of those who have become expert at sharing information that is useful with their communities, to be succinct and relevant, to occasionally be a little irreverent. I hope to join conversations and start discussion. I have decided on a strategy.
I’m stepping in.