Media lecturer Catherine Lumby writes in today’s Herald of the content-management ‘crisis’ afflicting the free-to-air TV stations. Lumby cites the extreme criticism directed at one of the two breakfast programs as examples of micro-management of programming that fails to address the greater problem: a lack of respect for viewers.
She states that the success of programs driven by consumer participation indicates that increasingly “consumers will want to see the diversity of their tastes, values and aspirations directly represented.”
While television networks battle for audience share, organizational communicators increasingly have to struggle for share of mind. Understanding the the tastes, values and aspirations of the workforce is a key step in developing strategies that engage the whole employee.