Giving the viewer what they want? Revolution!

Media lecturer Catherine Lumby writes in today’s Herald of the content-management ‘crisis’ afflicting the free-to-air TV stations. Lumby cites the extreme criticism directed at one of the two breakfast programs as examples of micro-management of programming that fails to address the greater problem: a lack of respect for viewers.

She states that the success of programs driven by consumer participation indicates that increasingly “consumers will want to see the diversity of their tastes, values and aspirations directly represented.”

While television networks battle for audience share, organizational communicators increasingly have to struggle for share of mind. Understanding the the tastes, values and aspirations of the workforce is a key step in developing strategies that engage the whole employee.

Link
Catherine Lumby, University of Sydney
SMH Opinion Piece

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s