The Sydney Morning Herald reported yesterday that social researcher Hugh Mackay is retiring from Ipsos Mackay to focus on writing novels.
I have seen Hugh speak on a number of occasions at writing festivals, and within a business context. The Mind and Mood survey which he pioneered is unique in terms of qualitative research projects into social trends. His voice in the area of social research will be missed.
Ipsos reported on 8 June that there will be a new voice, though, with the Mind and Mood report to be authored by Dr Rebecca Huntley, author of ‘The World According to Y”.
Qualitative research is such a fundamental part of understanding our audiences. The insights to be gained from facilitated conversations and from techniques such as appreciative inquiry can increase the ability to connect with stakeholders or employees.