A new magazine has been on my reading shelf for a few weeks. Fast Thinking looks strikingly similar to Fast Company at first glance. This is a smart choice as it will appeal to the some of the same readership.

Overall the magazine has an interesting blend of ideas, and appears to be an original voice in our local market. Meaning Business wishes them every success. Fast Thinking is published in conjunction with the InnovationXchange Network, an organisation promoting Australian innovation.

The premier issue includes an article by Lia Timson on brand rescue – handling a crisis and managing reputations, including advice from David Donohoe, deputy president of PRIA. The changing nature of media monitoring to include blogs, podcasting and RSS is noted.

Links:
www.fastthinking.com.au
www.ixc.com.au
www.fastcompany.com