Topical, light-hearted and listicle friendly. That is why Back to the Future Day has given the whole content marketing tribe a little shot of Pepsi and a jolt of lightning.
Aside from the ‘what they got right and wrong about the future’ trope that has even the scientist-communicators on board, it is an opportunity for reflection on what has changed in culture – and in specific industries – since then.
Communicators and marketers are no exception. Here are three #bttfd pieces that are worth your travel time.
All Things IC
An early contender, Rachel Miller came out strong with a piece on timeless advice for communication professionals.
The future may not be here as it was imagined in the films, but I think it’s an exciting time to be working in the field of communication and be interested in all things technology related.
I agree with much of Rachel’s list of timeless principles for Internal Communication, including
- Trust is the currency of communication.
- There’s no such thing as purely ‘internal’ communication.
- Don’t view communication as something you do to employees, but for and with them.
- The role of professional communicators has shifted from content creatorsto content curators.
- Work is a thing you do, not a place you go.
See her full article for more advice.
B and T
B and T have taken the opportunity to look at the marketing efforts around the date, including the emphasis on digital, and the need to develop marketer’s skills in a changing world, through a guest post from ADMA CEO, Jodie Sangster.
It is striking in the number of available and cross-channel consumer touch points the campaign will to reach today versus the number that existed when the movies was released in 1989. Digital, social, video and mobile were, in some cases, decades away (CEO of Snapchat Evan Spiegel was yet to be born) and the idea brands would have access to terabytes of data, most of which has been generated in the last few years alone, would be as fanciful as Marty’s hover-board.
Read the full piece at B&T.
And rather than looking back, The Conversation has invited some of the brightest future focussed researchers, thinkers and academics to consider what will things look like in 30 years time.
Digital everpresence will disturb existing political systems enabling individuals to transcend territorial boundaries and wield digital influence outside of the nation state. Everpresent personas will disrupt domestic political orders transforming the Earth. Thas Nirmalathas, Professor of Electrical and Electronic Engineering, University of Melbourne
A thought-provoking read at the intersection of speculation and technological progress.