The end of financial year is a busy time for almost every type of organisation. For communicators, there are a few end of year activities that are useful for employees. For leadership communication, it is also a time to consider the messages for the second half of the year. Here are some of the top communication activities to incorporate into your June plans in order to be prepared.
Business Communication Activities
- Is your employee data up to date? Correct, current employee data is essential for organisations, but it doesn’t take long for records to get out of date. The employee Payment Summaries generated for the financial year are a great trigger for tackling this. If your organisation uses employee self-service or e-HR, remind employees to update their details so their payment summaries can be sent to the right place. There is a strong ‘what’s in it for me’ (WIIFM) factor for employees to correct this information, so this can also be a good time to conduct a related campaign for other data such as emergency contact details or communication preferences such as mailing lists.
- Be useful at tax time. Consider promoting external links to the ATO within the HR sections of your intranet highlighting anything that may be of particular interest to your employees.
- Explain legislative change to your employees. In Australia, Paid Parental Leave provisions come into effect from 1 July. There are a range of support resources from the Department of Education, Employment and Workplace Relations
- Not now, I’m accounting. Different professions have different peaks and troughs through the year. For your organisation’s accountants, financial services teams and payroll services areas, now is not the time to send an employee survey or long communications about benefits. Be thoughtful about what messages are important, and which ones can wait until the following month for these groups.
Leaders and Manager Communication
- Celebrate the year to date. For those parts of the business who have a high workload in the lead up to end of financial year, remember to schedule some time or an event for celebration to recognise the effort when everything is over.
- Set the course for the rest of the year. The leaders of the business should be considering the messages required for the second half of the year and begin incorporating them into their communication activities. The following questions can prompt leaders to think about what messages are required:
- What has happened in your market or industry over the first half of the year
- What is the most important thing from a customer perspective? From a competitor perspective? From an investor perspective?
- What successes and challenges has the business faced so far?
- What has worked well? Who should be celebrated and recognised?
- What are the three ‘big things’ to focus on for the second half of the year?
Every organisation is different, so these tasks can vary. Choosing financial milestone dates can be an effective way to encourage even the most reticent managers to reflect on their communication needs.