Some industries have a few key texts which were crucial to the development of the profession. Over at the IABC LinkedIn group discussion board, one of the hottest topics currently is a ‘required reading list’ for an Internal Communication Library. Kicked off by Betsy Pasley, ABC, there have been dozens of contributions and over 100 books suggested.
I won’t hijack Betsy’s list here. If you are a LinkedIn user and a member of IABC, I recommend checking out the full discussion.
With inclusion based on the number of post-it notes, dog-eared pages, highlighted passages, and sections I have recommended to others, I submitted a few of my favourites. Applying the “burning bookshelf” test (in which you can take five and only five) I include:
Anything from Roger D’Aprix
All of D’Aprix’s work is really helpful. His chapter fron the IABC Handbook ‘Throwing rocks at the corporate rhinoceros’ should be essential C-Suite pre-reading ahead of their next strategic retreat (or better still, gift them a copy of ‘The Credible Company’) , and Communicating for Change, connecting the workplace with the marketplace 1996, Jossey Bass is still the communication book that influenced my practice the most.
The IABC Handbook of Organizational Communication, 2006, Jossey Bass
As a comprehensive survey of current issues in communication practice (without being faddish), essential.
Whatever you think, think the opposite by (the late) Paul Arden, Phaidon is wonderful fuel for looking at things from another perspective.
Communicating Change, Bill Quirke, McGraw Hill
This is the source of some of the most sensible, practical and applicable communication advice that speaks to the business as much as to the communicator. Also interesting is the degree to which the central challenges of strategic communication laid out by Bill 15 years ago remain current topics of some debate in our industry today.
Well. That’s five. Did I not mention the rules? It’s only five per post. To be continued…