“How to build communication partnerships for better business results”
This is the topic of a full-day workshop I will be conducting on 23 October at the upcoming IQPC Internal Communication Summit in Sydney.
The interactive session will cover how to work with partners within an organisation to deliver more effective results, across boundaries within an organisation.
Details of the conference are available from IQPC:
http://www.iqpc.com/cgi-bin/templates/genevent.html?event=10862&topic=233
Year: 2006
Collaborative communication enabled by technology
In a recent presentation to the IABC International Conference,
technologist and consultant Tudor Williams noted a number of emerging
trends for internal communication.
Williams quotes research from Stromberg Consulting and identifies seven
potential future trends:
1. Democratisation of information enabled by blogs, wikis and other
collaborative technologies
2. Continuation of the shift from ‘information’ to ‘influence’ for
organisational communication channels
3. Continued focus on engagement and ‘loyalty’
4. Focus on ROI
5. Globalisation
6. Simplicity
7. Personalisation
This list is interesting as it shows that some of the key concerns for
communication remain constant. The shift from inform to engage,
emphasis on demonstrable financial return and the challenges of a
global communication marketplace are not new challenges for
communication. However, the speed at which these issues need to be
addressed has changed, with the technologies leading the charge. The
challenge for communicators and leaders is to keep the balance:
accepting that technology is shaping communication practice and
designing good communication practice within those new technologies.
Diary Date | 20 July – IABC NSW Chapter Annual General Meeting
The NSW Chapter of IABC will be having its annual general meeting on 20 July. Details are on the IABCNSW website:
http://www.iabcnsw.com/default.asp?action=article&ID=144
Collaborate to innovate
Innovation is one of those buzzwords that gets used so much by businesses it can be at risk of losing its meaning. BRW’s Innovation issue (June 15 – 21) has been out for a couple of weeks. It cites an IBM Global Business Consulting 2006 CEO Survey that 35% of chief executives cite failure to create an “innovation culture” as their biggest obstacle.
While overcoming the barriers to an innovation culture may require financial, procedural or structural change, collaborative communication can chip away at those brick walls and provide fuel to the fires of corporate creativity. Drawing on the experience and insights of the whole workforce – the diversity within an organisation – can lead to real breakthroughs in product development, business process or customer service.
Does your communication culture support innovation?
Ideas can be suggested from anywhere in the organisation
- Employees at all levels know how to raise an idea
- Managers know what to do with ideas once they are raised
Collaboration is built in to communication practices
- Team events include time for working on real business challenges
- Collaborative technologies are used (databases, discussion boards, wikis, blogs)
- Knowledge sharing occurs across functions or business units
Innovation is valued
- Leaders tell true stories about innovation within the company that led to business success
- Formal communication (intranet, newsletters) includes ‘idea-trigger’ content from diverse fields and other industries
Links
BRW (Subscription only)
http://www.brw.com.au
IBM CEO Study
http://www-306.ibm.com/e-business/ondemand/us/pointofview/enterprise/mar27/ceo_study.html