Melcrum reports that a recent study of young UK workers aged 18-24 shows that outdated management communication styles and lack of approachability are impediments to engagement. In addition, failing to involve employees is cited as a cause of cynicism.

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A cautionary counter voice is emerging about over-reliance on Generational labeling. In an article in the 13 October AFR Boss Magazine, author Kate Crawford says “Generational groups are never natural entities; they are manufactured…most people resent being defined by generational stereotype”.