For communicators to get a seat at the table in businesses, they must understand the expectations of business.
This was the key theme of the IABC Think Tank session presented by Australian communication consultant Rodney Gray (www.employee-communication.com.au) to the IABC Vancouver conference. He summarises research into what CEOs want from the communication function in their organisations. Rodney also covers leading communication practitioners’ views on what is expected of the communication function.
Rodney’s IABC Think Tank paper: http://www.iabc.com/education/pdf/RodneyGray_ThinkTank3.pdf
Rodney’s site: www.employee-communication.com.au