Will your communication role be replaced by AI this financial year? A quick practical experiment in strategic thinking.

The opportunities for communication professionals to engage and exploit the benefits of AI tools are significant. A common perception is that internal and employee communication is a late-adopter of technologies, often due to a lack of internal executive influence. 

At the risk of sounding like a communication Henny Penny – “The SKYNET is falling” – there is a genuine existential threat to the role of employee and internal communication practitioners who are unable to use this round of industrial revolution as an opportunity to leverage technologies strategically rather than purely as a tactical extension of their roles.

This text is an example of what the three leading generative AI chat engines produced following this request:

Create a 250 word all-employee script about our end of financial year results for 1000 employees across all departments to be shared via the monthly Teams town hall. We remain the number one company in our field nationally. We need to keep our focus on the customer, while watching our below-the-line expenses, while adhering to our values.

Learn why this is bad news for communication professionals on LinkedIn.